These days, it's no longer a question of whether you have a website—it's what you have in it. Regardless of whether you're working with a web developer or not, you should make it a point to ensure that your website has all the necessary elements to deliver a great user experience for every visitor, especially if you're running an e-commerce business.
While there's no one-size-fits-all solution when it comes to putting together custom e-commerce websites, there are still certain elements that you need to consider incorporating in it to serve the needs of your customers. To help ensure that your website is complete, here is a checklist of features it needs to have:
24/7 live support
It may not be feasible to have an around-the-clock live support system if you're only running a small business, but you may want to consider adding 24/7 live support via chatbots to cater to the queries of your visitors. Chatbots are capable of supplying answers in the snap of a finger, allowing your customers to have responses to whatever they need. If not, they can issue a ticket, so you or your team attend to it during normal office hours.
Various responsivity modes
With many users these days opting to use their mobile devices when browsing websites, having a mobile-friendly site is critical to business success. It allows every visitor the chance to see your website in different modes, whether on a desktop, tablet, horizontal mobile screen, or vertical mobile screen. That way, when they browse your site, they won't encounter trouble as the website can accommodate whatever device they use.
User-friendly communication channels
Even during the planning stage of creating your website, you should already think about how you want your customers or online visitors to reach you. When planning this, you should at least consider a handful of channels. You may want to have a pre-built contact form, a phone number, a dedicated email, or a chat function, all of which will allow your customer to get in touch.
You know the saying if you can't measure it, you can't improve it? The adage applies to websites. To ensure that it's performing well, you have to provide a thorough analysis of traffic. Analytics tools like Google Analytics can offer you an insight as to how your website performs, as well as the behaviour of the visitors. Once you have concrete data, you will be able to pinpoint which parts of your website need further enhancement.
All digital marketing warrants quality content. To gain credibility online, you should consider any online marketing effort, starting with a blog. It can help you produce valuable content for your target audience, as well as establish your business as a thought-leader in your industry.
Potential customers chancing upon your website need to trust you before they do business with you. It's therefore important to have customer testimonials that highlight your successful track record. Make sure that they have real names attached to them to prove to your audience that they are real, valid endorsements from recognizable people and organizations.
Having all the aforementioned elements in your website can help deliver an excellent user experience to every visitor. If you're a business and need custom web development or Edmonton Realtor Website services, get in touch with our team in Edmonton today!