Signs , big and small , channel letters , sign boxes , illuminated and non illuminated. Are all over the city ! Ever stopped to
wonder how, when and why they came to change their banners with the takeover of new management. You probably never thought about it till you had to walk a mile in their shoes. Signs make up more than half of our decisions and we don’t even realise it. Through a series of posts I want to walk you through how important it is to brand yourself accordingly. We are a Sign company that has contributed to the architecture of this city, to make it more vibrant, to stir the economy and to set landmarks for generations to come.
Your choice of signs dictates the direction your business is heading. If you're gonna make a cardboard sign and hang up “ now open” you might as well carry that sign down to the intersection and wait for the red light and knock on the windows for change. What you choose as a sign not only says a lot about you as the business owner but speaks volumes of your work ethics and standards. Your sign, your logo and your business path will all be put to the test. Do you want to brand your self for a few months or do you want to build a legacy! Look at Samsung they started by selling shrimp chips, how off were they in there branding.
What people tend to forget when it comes to branding themselves with a logo , sign (Sign boxes, channel letters, road signs and banners) they always look at it as a price tag, not as the backbone of their business, how much would this cost me and how expensive is that. Instead of asking how do I become the next Nike, McDonalds or Apple. A business is run pretty close to how a country is run ( at least in a democracy) just as how the flag “ country sign “ represents everything that the country standards for , a business sign is similar. I know hundreds of businesses, successful ones and every one of them say the same thing “ I would die for this business” . Soldiers go out to fight for a country, patriotic, business owners stay up late and wake up early also patriotic. Sure one has blood the other doesn’t but the struggle is one , fighting for a sign put forth that represents who you are. Those same business owners will also tell you the day that they don’t open shop is a day that they mourn the death of a loved one , that’s when that sign will wave at half mast.
This brings us to the sign that you see coming into the city. This might be a few years late but why Edmonton why? Take down ‘ the city of champions’ . Does taking it down mean we are no longer the city of champions, many sleepless nights and a lot of hours with a therapist to come to this conclusion. You can take down the sign, but you can't unscore the 5 goals that Gretzky scored on the night of December 30, 1981 to make history and set an untouched record of 50 goals in 39 games. Should they put the sign back up, absolutely! A sign is exactly that. A SIGN see it, believe it. To tell you the truth when I first saw that it was missing I thought it must have fallen, parked on the road side looking for it after a few phone calls later heard the bad news, heartbroken to say the least.
In Conclusion, I want to end with a story my uncle told me, in the early 60’s a man knocked on the door selling stocks of a clown flipping burgers he laughed and shut the door mocking the golden M and the entire business idea. Less than a decade later, he was still working his dead end job , eating McDonald's for lunch regretting the fact he didn't see the bigger picture while Ronald McDonald did. So my advice to you is keep an open mind and create a sign, a logo, and a brand that you are proud of.