Custom e-commerce websites are an extra investment but are worth every penny. However, not all businesses need them. If you are not one of those businesses, you might be throwing money down the drain if you invected in something you do not need.
To educate you, here are five situations that make custom-made options the perfect choice to design your website.
You sell bespoke or modular products
When you sell bespoke products, the best way to showcase its originality is by letting it influence your website design. Visitors are more likely to buy if you put a subconscious design pattern in their minds, similar to your product.
Aside from taking inspiration from your product for your website, you also need a customized website for customers to personalize and customize their orders. Otherwise, you will be no different than an ordinary e-commerce store selling similar items. Taking custom features into account requires complex codes and sophisticated user interfaces to create the ultimate custom e-commerce website.
You have specific or different freighting choices
Shipping products can be complicated if you have objects that vary in size and weight every time you produce them. Ordinary e-commerce sites do not have this problem since the size and weights of all products are constant. However, that is not the case for customizable products. Because of that, you need to invest in streamlining your freighting options to cater to a broad range of customer shipment problems.
Your industry has specific regulations
Some industries are stricter with their regulations than others, especially concerning prohibited items. One of the best examples to note is airbags and gasoline, which have strict domestic rules. There are also international regulations for specific things like dry ice.
If you sell items that have excessive regulations, it is best to create a custom e-commerce website to ensure your shipping process follows all rules and regulations. Otherwise, you risk getting charged with a criminal offence.
You create your coupon or promo codes
If promotional marketing is part of your marketing strategies, a customizable website helps you with your goals. The main difference between a ready-made e-commerce system with built-in coupon codes and custom-made websites is the lack of functionality and creativity. Not all e-commerce site builders can limit discount codes or coupons to a certain number of items, which risks your business of selling more promo items than the initially planned number. In doing so, you lose revenue.
That’s why custom-made websites are perfect for these instances. You can create your own rules to safeguard your venue. The added functionality helps you set certain boundaries and restrictions that ensure your promotions are within anticipated conditions.
You require an integrated back-end software
E-commerce sites typically need to integrate with specific systems and software to perform a broader range of functions. The problem is that some e-commerce site builders do not offer the opportunity for that to happen. The back-end software type also plays a critical role, whether it can integrate with your site. More complex and advanced software can not easily incorporate as quickly as simple variants.
Custom-made e-commerce sites are undeniably your best bet if you have a more functional website that is customized specifically for your business. They are also excellent choices for bespoke services or companies that produce products with varying sizes and weights.
Are you in need of award-winning web design services to create your custom e-commerce website? Schedule a free call with our team in Canada today to see how we can help.