As a realtor in Edmonton, one of the integral tasks to keep your business going is to develop your client base. Thanks to the developments in technology, traditional marketing methods have branched out into the online world. To reach more potential customers, utilizing your online presence is a must—but this is more difficult than it seems.
Developing your online presence entails much more than simply creating a social media account and releasing digital advertisements. Search Engine Optimization (SEO) is the key to increasing your Google rankings, which in turn helps you reach the widest audience possible. To fully utilize your local audience, utilizing a Google My Business (GMB) listing for your marketing strategies is the best option.
Google My Business
GMB is a free service that allows you to manage your business’ listing, directly affecting what people see about your business when they search for you. Through it, you can utilize internet searches to display relevant information such as your business’ name, location, and service hours—all added to the functionality to connect and communicate with your clients via reviews.
For a real estate agent running their own business in Edmonton, this provides an opportunity to have a stronger online presence within the local market. Utilizing GMB allows you to enter Google’s Local 3-pack—placing you within the scope of customers looking for real estate services near you. This is incredibly important, especially in such a saturated industry such as real estate.
How to Properly Use Google My Business
With Goole My Business at your side, you can effectively increase your brand’s online visibility, allowing more potential customers to see your expertise as a realtor in Edmonton. More than just having a listing, however, you have to optimize it in order for it to reach full efficiency.
To help achieve this, here are four tips a realtor should know in order to optimize your Google My Business listing in Edmonton, Alberta.
Update your business information
One of the most common mistakes that people make is not double-checking the information contained on your GMB listing. Incorrect information doesn’t only bring down your rank, but you also miss out on opportunities when potential customers don’t get to contact you properly.
Update your contact information, geo-tag your office locations, and indicate your business hours. If you have additional services or online resources that customers can utilize, then you can add them there as well.
Add relevant pictures
Pictures aren’t just there so that people know what your office looks like, but it also provides a certain sense of legitimacy when there’s hard photographic evidence of your brand’s existence. Add photos of you working with your clients, your business office, and your brand logo—these all add a sense of professionalism and gravitas to your listing.
Make sure your photos are recent and that they aren’t stock photos. “Fake” or misleading photographs don’t sit well with clients, and Google will flag you for it too.
Engage with your online audience
The nifty thing about having a GMB listing for your realty work is that it allows you another avenue to engage with your clients. Reviews aren’t just empty words—if used correctly, then you can create a living advertisement of your excellence.
This doesn’t just work for good reviews, poor reviews can also help you improve your services. Reply and answer queries as you can and improve on the concerns that review makers leave. It will reflect well with your business brand if you respond—it shows a lot of care and excellent customer service.
As a realtor, the competition can get pretty heavy, which is why utilizing all opportunities to expand your market is your key to success. By utilizing and optimizing your GMB listing in Edmonton, you place your business well within the scope of your local market—increasing your chances of making it to the top page of results.
If you’re a realtor looking for ways to optimize your online presence, then out experts at Code Paper can help you out. We provide digital marketing services for realtors in Edmonton, Alberta. Get in touch with us today and see what we can do to help optimize your GMB listings in your local area!